
Build a Trusted Customer Data Foundation Before AI
Customer data is often duplicated across CRM, marketing, service and core systems, with inconsistent identity, consent and data quality.
iTANZ uses a governed data-foundation approach in which Informatica can support data quality, integration and governance before customer data is activated in analytics, Customer 360 or AI use cases.
The target state reduces conflicting records and gives downstream analytics and AI a more traceable, governed source of customer information.
AI readiness is a data-quality and governance problem before it becomes a model problem.




